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INTERNATIONAL EDUCATION VISITATION—TOURISM OPPORTUNITIES

By Michael Davidson, Hugh Wilkins, Brian King, Perry Hobson, Stephen Craig-Smith and Sarah Gardiner
 INTERNATIONAL EDUCATION VISITATION—TOURISM OPPORTUNITIES
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This report presents the first comprehensive tourism study of international students and their visiting friends and relatives. It involved focus groups and a large national survey of international students studying at higher education, vocational education and training and English language institutions in Australia. The findings provide important insights for Australia’s tourism leaders seeking to take full advantage of this market and develop innovative approaches to maximise its potential.
This report presents the first comprehensive tourism study of international students and their visiting friends and relatives. It involved focus groups and a large national survey of international students studying at higher education, vocational education and training and English language institutions in Australia. The findings provide important insights for Australia’s tourism leaders seeking to take full advantage of this market and develop innovative approaches to maximise its potential. Reduce

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Pearls of Wisdom

In June 2007, there were more than 195,000 tourism-related businesses in the State.