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HOW DO AUSTRALIANS CHOOSE HOLIDAY DESTINATIONS AND EXPERIENCES? Modelling consumer choice

By Harmen Oppewal, Twan Huybers and Geoffrey I. Crouch
HOW DO AUSTRALIANS CHOOSE HOLIDAY DESTINATIONS AND EXPERIENCES?  Modelling consumer choice
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The aim of this research was to explore and compare choice behaviours of different consumers for specific domestic and overseas destinations offering a particular set of holiday experiences. The selected eight destinations represent the whole range of option types for short trip vacation travel from or within Australia: overseas (Asia/Pacific), domestic metropolitan interstate, regional interstate, local regional (intrastate) and local ‘home' destination. The implementation and modelling of consumer choice experiments such as this provides a powerful method for deconstructing and understanding how tourism consumers make decisions.
The aim of this research was to explore and compare choice behaviours of different consumers for specific domestic and overseas destinations offering a particular set of holiday experiences. The selected eight destinations represent the whole range of option types for short trip vacation travel from or within Australia: overseas (Asia/Pacific), domestic metropolitan interstate, regional interstate, local regional (intrastate) and local ‘home' destination. The implementation and modelling of consumer choice experiments such as this provides a powerful method for deconstructing and understanding how tourism consumers make decisions. Reduce

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Pearls of Wisdom

In 2008/09, 2.5 million nights were spent in the region - 94% were by domestic overnight visitors.