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MODELLING DESTINATION COMPETITIVENESS: a survey and analysis of the impact of competitiveness attributes

By Geoffrey I. Crouch
MODELLING DESTINATION COMPETITIVENESS: a survey and analysis of the impact of competitiveness attributes
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The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Some of this research has focussed on particular elements of destination competitiveness, such as price competitiveness, while other research has aimed at developing a more comprehensive understanding of destination competitiveness. General theories of competitiveness have been assimilated and adapted, and conceptual models of destination competitiveness have been developed which tailors these general ideas and theories to the particular characteristics of the tourism industry.
The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Some of this research has focussed on particular elements of destination competitiveness, such as price competitiveness, while other research has aimed at developing a more comprehensive understanding of destination competitiveness. General theories of competitiveness have been assimilated and adapted, and conceptual models of destination competitiveness have been developed which tailors these general ideas and theories to the particular characteristics of the tourism industry. Reduce

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In 2008/09, $113 million was spent by visitors in the region - 74% was by domestic overnight visitors.