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Climate Change and Canada’s Municipal Destination Marketing Organizations

By A Summary of Findings by Dr. Rachel Dodds & Gregory J. Kuenzig
Climate Change and Canada’s Municipal Destination Marketing Organizations
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In 2009 The Icarus Foundation, led by Dr. Rachel Dodds, conducted a survey of Canada’s municipal Destination Marketing Organizations (DMOs) to determine their levels of awareness and action with regard to climate change. This summary outlines the findings of the survey, along with opportunities for the Canadian Tourism Industry to provide guidance on climate change initiatives to DMOs.
In 2009 The Icarus Foundation, led by Dr. Rachel Dodds, conducted a survey of Canada’s municipal Destination Marketing Organizations (DMOs) to determine their levels of awareness and action with regard to climate change. This summary outlines the findings of the survey, along with opportunities for the Canadian Tourism Industry to provide guidance on climate change initiatives to DMOs. Reduce

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"Previous research has illustrated the need for a holistic approach to climate change mitigation that balances tourism activities with other activities."