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EVOLUTION OF THE BACKPACKER MARKET AND THE POTENTIAL FOR AUSTRALIAN TOURISM

By Philip L Pearce, Laurie Murphy and Eric Brymer
EVOLUTION OF THE BACKPACKER MARKET AND THE POTENTIAL FOR AUSTRALIAN TOURISM
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The purpose of the study was to provide a comprehensive view of backpacker trends applicable to Australia leading to:short term strategies for capturing market sharelonger term plans for optimal Australian and regional well being in the context of triple bottom line considerations.
The purpose of the study was to provide a comprehensive view of backpacker trends applicable to Australia leading to:short term strategies for capturing market sharelonger term plans for optimal Australian and regional well being in the context of triple bottom line considerations. Reduce

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Pearls of Wisdom

In 2008/09, $671 million was spent by visitors in the region - 71% was by domestic overnight visitors.