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CHARACTERISTICS OF TOURING HOLIDAY-MAKERS IN AUSTRALIA

By John Gountas and Sandra Gountas
CHARACTERISTICS OF TOURING HOLIDAY-MAKERS IN AUSTRALIA
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This study examines the geodemographic and psychographic characteristics of touring holiday-makers in Australia. The results have implications for segmentation, targeting and promotions in relation to touring holidays and suggest a need for a differentiated marketing strategy.
This study examines the geodemographic and psychographic characteristics of touring holiday-makers in Australia. The results have implications for segmentation, targeting and promotions in relation to touring holidays and suggest a need for a differentiated marketing strategy. Reduce

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“For Queensland to be recognised internationally and domestically as a sustainable tourism destination, the very assets that attract visitors to the region need to be managed for the enjoyment of future generations.” www.earthcheck.org