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MOTEL MAKEOVER GUIDE: renovating 3-4 star motels in regional Australia

By Justin Beall, Linda Roberts and Leo Jago
MOTEL MAKEOVER GUIDE: renovating 3-4 star motels in regional Australia
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The Motel Makeover Guide is targeted at moteliers considering refurbishment of their property. This Guide combines consumer perspectives with refurbishment options to allow motel operators to match the needs of their target consumer. The extensive research carried out to produce the Motel Makeover Guide, was initiated to identify the gap between what properties currently offer and what visitors expect. The intention is to find a range of options to refurbish and renovate properties to match these expectations.
The Motel Makeover Guide is targeted at moteliers considering refurbishment of their property. This Guide combines consumer perspectives with refurbishment options to allow motel operators to match the needs of their target consumer. The extensive research carried out to produce the Motel Makeover Guide, was initiated to identify the gap between what properties currently offer and what visitors expect. The intention is to find a range of options to refurbish and renovate properties to match these expectations. Reduce

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Pearls of Wisdom

In 2008/09, a total of 957,000 visitors went to the region - 54% were domestic overnight visitors.