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VISITOR ATTRACTION SATISFACTION BENCHMARKING PROJECT

By Brent Ritchie, Trevor Mules and Sue Uzabeaga
VISITOR ATTRACTION SATISFACTION BENCHMARKING PROJECT
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The aim of this project was to develop and test a method to benchmark and monitor visitor satisfaction at attractions, with the potential to further refine and apply this approach to attractions in other urban destinations.
The aim of this project was to develop and test a method to benchmark and monitor visitor satisfaction at attractions, with the potential to further refine and apply this approach to attractions in other urban destinations. Reduce

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"Consider appointing a dedicated liaison officer to facilitate active communication with the community."