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TOURISTS' USE OF ROADSIDE SIGNAGE: A Case Study of the Great Southern Touring Route

By Roy Ballantyne, Karen Hughes, Betty Weiler and Gianna Moscardo
TOURISTS' USE OF ROADSIDE SIGNAGE: A Case Study of the Great Southern Touring Route
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This report is based on a synthesis of Australian and international research in the areas of self-drive planning, navigation, decision-making practices, signage and route promotion. It is augmented by an Australian case study on the travel experiences of 272 visitors using the Great Southern Touring Route in Victoria. The report includes photographs, guidelines and recommendations to enable users to evaluate and improve drive tourism services and promotion in their region. It is designed to be used by regional and state tourism organisations to inform the development, signing and promotion of themed driving routes in Australia.
This report is based on a synthesis of Australian and international research in the areas of self-drive planning, navigation, decision-making practices, signage and route promotion. It is augmented by an Australian case study on the travel experiences of 272 visitors using the Great Southern Touring Route in Victoria. The report includes photographs, guidelines and recommendations to enable users to evaluate and improve drive tourism services and promotion in their region. It is designed to be used by regional and state tourism organisations to inform the development, signing and promotion of themed driving routes in Australia. Reduce

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  • rob@oscarbusiness.com.au

    rob@oscarbusiness.com.au 5/25/2010 2:42:22 PM

    this is a great report
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