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ECONOMIC EVALUATION OF SPECIAL EVENTS: a practitioners guide

By Leo Jago and Larry Dwyer
ECONOMIC EVALUATION OF SPECIAL EVENTS: a practitioners guide
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This guide highlights the importance of evaluating the performance of special events in order to ensure that they maximise their contribution to the host region. Although it is recommended strongly that events should be evaluated in a holistic fashion using techniques such as cost-benefit analysis, the focus of this guide is on the economic dimension of evaluation.
This guide highlights the importance of evaluating the performance of special events in order to ensure that they maximise their contribution to the host region. Although it is recommended strongly that events should be evaluated in a holistic fashion using techniques such as cost-benefit analysis, the focus of this guide is on the economic dimension of evaluation. Reduce

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“For Queensland to be recognised internationally and domestically as a sustainable tourism destination, the very assets that attract visitors to the region need to be managed for the enjoyment of future generations.” www.earthcheck.org