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MARKETING-ORIENTED TOOL TO ASSESS DESTINATION COMPETITIVENESS

By Roger March
MARKETING-ORIENTED TOOL TO ASSESS DESTINATION COMPETITIVENESS
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This report proposes a model and survey instrument for assessing a destination's competitiveness in the tourism market. The conceptualisation work and instrument, called the Destination Competitiveness Inventory (DCI), were derived as a result of field trips to Singapore, Japan and China to assess the competitiveness of Australia as a holiday destination from those three origin markets.
This report proposes a model and survey instrument for assessing a destination's competitiveness in the tourism market. The conceptualisation work and instrument, called the Destination Competitiveness Inventory (DCI), were derived as a result of field trips to Singapore, Japan and China to assess the competitiveness of Australia as a holiday destination from those three origin markets. Reduce

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