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CRISIS MANAGEMENT CASE STUDY: Maxi Action

By Tourism Queensland
CRISIS MANAGEMENT CASE STUDY: Maxi Action
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This case study looks at how sailing adventure company Maxi Action's Crisis Management Plan coped with Tropical Cyclone Ului, a Category 3 storm system with winds gusts of up to 200 kilometres, crossed the north Queensland coast at 1:00am, Sunday 21 March 2010. The impact caused widespread but moderate damage across the region and cut power for several days to an estimated 60,000 homes and businesses between Airlie Beach and Townsville.
This case study looks at how sailing adventure company Maxi Action's Crisis Management Plan coped with Tropical Cyclone Ului, a Category 3 storm system with winds gusts of up to 200 kilometres, crossed the north Queensland coast at 1:00am, Sunday 21 March 2010. The impact caused widespread but moderate damage across the region and cut power for several days to an estimated 60,000 homes and businesses between Airlie Beach and Townsville. Reduce

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Pearls of Wisdom

"All boats should be equipped with Cyclone Management & Action Plans, particularly those left on moorings."