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INDIGENOUS CULTURAL TOURISM AT THE GRAMPIANS: Benchmarking Visitor Satisfaction at Brambuk—the National Parks and Cultural Centre

By Shameem Ali
INDIGENOUS CULTURAL TOURISM AT THE GRAMPIANS: Benchmarking Visitor Satisfaction at Brambuk—the National Parks and Cultural Centre
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This project explores a range of issues relating to the collection, analysis and evaluation of visitor satisfaction information with a view to creating operational benchmarks and decisions processes that can guide and address managerial action. The key outcome of this study is the alignment of visitor satisfaction against the organisational missions and objectives as the criteria for judging visitor satisfaction. This study also provides a methodology for developing service benchmarks and ‘dissatisfaction' tolerance levels for various operational objectives the organisation may be pursuing.
This project explores a range of issues relating to the collection, analysis and evaluation of visitor satisfaction information with a view to creating operational benchmarks and decisions processes that can guide and address managerial action. The key outcome of this study is the alignment of visitor satisfaction against the organisational missions and objectives as the criteria for judging visitor satisfaction. This study also provides a methodology for developing service benchmarks and ‘dissatisfaction' tolerance levels for various operational objectives the organisation may be pursuing. Reduce

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