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DEVELOPMENT OF A RESEARCH-BASED TOOL FOR EVALUATING INTERPRETATION

By Sam Ham and Betty Weiler
DEVELOPMENT OF A RESEARCH-BASED TOOL FOR EVALUATING INTERPRETATION
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The aim of this research project was to develop, test and refine an evaluation tool kit for assessing the impacts of interpretation on visitors at heritage, nature and food and beverage tourism sites. In particular, we sought to develop a package that was user-friendly and practical for operators to use, yet based on theory and rigorous research methods.
The aim of this research project was to develop, test and refine an evaluation tool kit for assessing the impacts of interpretation on visitors at heritage, nature and food and beverage tourism sites. In particular, we sought to develop a package that was user-friendly and practical for operators to use, yet based on theory and rigorous research methods. Reduce

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Pearls of Wisdom

In 2008/09, $1.4 billion was spent by visitors in the region.