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The Integrated Pre-Visit Communication Audit: a user guide

By Mike Reid, Glen Croy and Stephen Wearing
The Integrated Pre-Visit Communication Audit: a user guide
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As a result of the increasing influence of tourism, natural and protected area management continues to evolve from management primarily focused around on-site management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution national parks and protected area managers are now required to balance on-site interpretation activities with pre-visit marketing and demand management activities. For full access to the IPCM tool please visit: http://www.crctourism.com.au/Page/Tools+and+Products/Integrated+PreVisit+Communication+Management.aspx
As a result of the increasing influence of tourism, natural and protected area management continues to evolve from management primarily focused around on-site management and conservation to one that more broadly encompasses a greater range of holistic recreation and tourism experiences. In dealing with this evolution national parks and protected area managers are now required to balance on-site interpretation activities with pre-visit marketing and demand management activities. For full access to the IPCM tool please visit: http://www.crctourism.com.au/Page/Tools+and+Products/Integrated+PreVisit+Communication+Management.aspx Reduce

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Pearls of Wisdom

In 2008/09, 12.6 million nights were spent in the region - 93% were by domestic overnight visitors.