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SUSTAINABLE MARKETING OF TOURISM IN PROTECTED AREAS: Moving Forward

By Stephen Wearing, David Archer and Sue Beeton
SUSTAINABLE MARKETING OF TOURISM IN PROTECTED AREAS: Moving Forward
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This study uses the available literature and industry input to develop a set of guiding principles for achieving the sustainable marketing and promotion of visitation to national parks and other protected areas. Industry examples are used to highlight where and how these guiding principles are already being used as examples of good practice, thereby offering guidance to others.
This study uses the available literature and industry input to develop a set of guiding principles for achieving the sustainable marketing and promotion of visitation to national parks and other protected areas. Industry examples are used to highlight where and how these guiding principles are already being used as examples of good practice, thereby offering guidance to others. Reduce

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Pearls of Wisdom

In 2008/09, $671 million was spent by visitors in the region - 71% was by domestic overnight visitors.