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WORLD HERITAGE ICON VALUE: contribution of World Heritage branding to nature tourism

By Ralf Buckley
WORLD HERITAGE ICON VALUE: contribution of World Heritage branding to nature tourism
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World Heritage listing signifies globally outstanding natural and/or cultural heritage: a "top brand" in marketing terms. Does this branding as heritage icons confer economic value through increased tourism expenditure at World Heritage Areas, pre- and post listing, with unlisted but comparable destinations nearby.
World Heritage listing signifies globally outstanding natural and/or cultural heritage: a "top brand" in marketing terms. Does this branding as heritage icons confer economic value through increased tourism expenditure at World Heritage Areas, pre- and post listing, with unlisted but comparable destinations nearby. Reduce

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"Pay user fees or make a donation when visiting coral parks and other marine conservation areas." CORAL