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PROMOTING PERSUASION IN PROTECTED AREAS: A guide for managers who want to use strategic communication to influence visitor behaviour

By Sam H Ham, Terry J Brown, Jim Curtis, Betty Weiler, Michael Hughes, Mark Poll
PROMOTING PERSUASION IN PROTECTED AREAS: A guide for managers who want to use strategic communication to influence visitor behaviour
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The purpose of Promoting Persuasion in Protected Areas is to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. Many managers, and some tourism operators, see this as an important part of their job. While others can learn and apply the approach outlined in this manual, and while the methods can be adapted for influencing many different kinds of behaviours, this manual is written for protected area managers who want to influence the behaviour of people who visit their sites. This manual has been developed from the STCRC ...Read more
The purpose of Promoting Persuasion in Protected Areas is to help protected area managers make better decisions and to achieve greater success in their use of communication to influence visitor behaviour. Many managers, and some tourism operators, see this as an important part of their job. While others can learn and apply the approach outlined in this manual, and while the methods can be adapted for influencing many different kinds of behaviours, this manual is written for protected area managers who want to influence the behaviour of people who visit their sites. This manual has been developed from the STCRC research project #80039 ASKING VISITORS TO HELP: Research to guide strategic communication for protected area management.  Reduce

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