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THE COSTS AND IMPLICATIONS OF INTER-FIRM COLLABORATION IN REMOTE AREA TOURISM

By Pascal Tremblay and Aggie Wegner
THE COSTS AND IMPLICATIONS OF INTER-FIRM COLLABORATION IN REMOTE AREA TOURISM
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This study found understanding the strategic value and design of collaborative linkages in tourism is likely to play a significant role in ensuring businesses' competitiveness and supporting the sustainability of destinations. Its objectives were to  determine the factors that hinder and/or foster collaboration between tourism and/or non-tourism businesses; identify the respondents' perceptions of costs, benefits, risks, current barriers, and potential actions to encourage collaboration in and across regions. It then used the information to identify gaps, future opportunities and possible directions for collaboration in regional areas.
This study found understanding the strategic value and design of collaborative linkages in tourism is likely to play a significant role in ensuring businesses' competitiveness and supporting the sustainability of destinations. Its objectives were to  determine the factors that hinder and/or foster collaboration between tourism and/or non-tourism businesses; identify the respondents' perceptions of costs, benefits, risks, current barriers, and potential actions to encourage collaboration in and across regions. It then used the information to identify gaps, future opportunities and possible directions for collaboration in regional areas. Reduce

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Pearls of Wisdom

In 2008/09, $18 million was spent by visitors in the region - 78% was by domestic overnight visitors.