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Kangaroos in the Marketing of Australia: potentials and practice [WT#19]

By Brad Hill, Trevor Arthurson and Laurence Chalip
Kangaroos in the Marketing of Australia: potentials and practice [WT#19]
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Three studies examined kangaroos as an image/icon for purposes of marketing Australia. The study focused on the American market, with some extension into the United Kingdom market.
Three studies examined kangaroos as an image/icon for purposes of marketing Australia. The study focused on the American market, with some extension into the United Kingdom market. Reduce

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