Search Resources
Advanced Search
Tip
You can do this in standard search by "surrounding your phrase with quotes".
Find one or more words
or or Tip
You do this in standard search by typing OR between your alternate words.
Search Resources collapse
Share this page Email Print Tweet This Share to Facebook Digg it

AN ANALYSIS OF THE DOMESTIC WILDLIFE TOURISM MARKET IN AUSTRALIA

By Liz Fredline
AN ANALYSIS OF THE DOMESTIC WILDLIFE TOURISM MARKET IN AUSTRALIA
Download PDF DOCUMENT 
This report considers the role of wildlife tourism in the Australian domestic market through a study based on a telephone interview survey of 1356 respondents from all over Australia. The aims of this study were to assess the role and significance of wildlife experiences within the Australian domestic tourism market; establish a typology of domestic wildlife tourists through market segmentation and develop market profiles; and examine motivations for and satisfaction levels with wildlife encounters amongst domestic wildlife tourists.
This report considers the role of wildlife tourism in the Australian domestic market through a study based on a telephone interview survey of 1356 respondents from all over Australia. The aims of this study were to assess the role and significance of wildlife experiences within the Australian domestic tourism market; establish a typology of domestic wildlife tourists through market segmentation and develop market profiles; and examine motivations for and satisfaction levels with wildlife encounters amongst domestic wildlife tourists. Reduce

No analyst review.

Comments

Please Sign In to post comments on a resource.
If you are not a member please Register.
No Comments.

Pearls of Wisdom

In 2008/09, $878 million was spent by visitors in the region - 64% was by domestic overnight visitors.