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MEASURING THE RETURN FROM AUSTRALIAN TOURISM MARKETING INVESTMENT IN ASIA

By Nada Kulendran and Larry Dwyer
MEASURING THE RETURN FROM AUSTRALIAN TOURISM MARKETING INVESTMENT IN ASIA
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Tourism Australia, the primary agency responsible for marketing Australia as a destination internationally. When Tourism Australia invests public money to promote Australia as a tourist destination there is a need to estimate the return per dollar investment. This paper estimated the return per dollar investment in Asia using a dynamic modelling approach and cost-effectiveness analysis.
Tourism Australia, the primary agency responsible for marketing Australia as a destination internationally. When Tourism Australia invests public money to promote Australia as a tourist destination there is a need to estimate the return per dollar investment. This paper estimated the return per dollar investment in Asia using a dynamic modelling approach and cost-effectiveness analysis. Reduce

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