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STRATEGIC ISSUES FOR AUSTRALIAN TOURISM 2008

By Char-lee McLennan
STRATEGIC ISSUES FOR AUSTRALIAN TOURISM 2008
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This study aims to assist the development of a future national tourism strategy and research agenda and represents a typical but vital stage of a tourism visioning process. It provides an overview of four industry workshops hosted in late 2008 by STCRC in partnership with Tourism Australia. The workshops brought together 82 key tourism representatives from a broad cross-section of the industry. The goal was to develop a vision and identify key strategic issues, pressing policy objectives and research and development requirements for the Australian tourism industry. In particular, the workshops aimed to ascertain the industry's opinion on core research priorities ...Read more
This study aims to assist the development of a future national tourism strategy and research agenda and represents a typical but vital stage of a tourism visioning process. It provides an overview of four industry workshops hosted in late 2008 by STCRC in partnership with Tourism Australia. The workshops brought together 82 key tourism representatives from a broad cross-section of the industry. The goal was to develop a vision and identify key strategic issues, pressing policy objectives and research and development requirements for the Australian tourism industry. In particular, the workshops aimed to ascertain the industry's opinion on core research priorities and to support the development of a national tourism research agenda, including the medium to long term research priorities that might be relevant to the role of a CRC or similar agency, in the future. It builds on a previous STCRC report ANALYSIS OF NATIONAL, STATE, REGIONAL AND LOCAL TOURISM STRATEGIES AND PLANS: identification of strategic issues . Reduce

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In 2008/09, $439 million was spent by visitors in the region - 48% was by domestic day visitors.